OOTB has
the knowledge, methodology as well as Feet on Ground to organise
surveys & data collection, which is used for market research and
analyses by various companies that engage us. Of these SDRC (UK) is one
very important customer & partner with whom OOTB has a long
standing relationship, wherein OOTB provides feet on the ground for
data collection and SDRC provides analyses.
The
relationship provides a great tool for market data mining, research,
analyses, on ground
surveys.
Data collection can happen in many ways – as
OOTB can track audiences on your behalf. Audience habits can be tracked
using mobile applications. We also provide options for audio
based research, or Visual research where we do face to face interviews,
which can reveal in depth data about consumer habits and behaviours.
These can be done at places of interest, congregation points, malls,
offices or at specified locations.
|